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Pureen NewBorn Wear Set

  • Small size
  • No Sleeves + Short Pants
  • Short Sleeves + Long Pants
  • Long Sleeves + Long Pants
  • ◪ Turn any cup into a straw cup

  • ◪ Spill proof

  • ◪ High elastic silicone material, stronger than the ones in market

  • ◪ Super durable. With two small horns help with easy install

  • ◪ Making drinking extra fun

  • ◪ Easy to clean. Dish washer and freezer safe

  • ◪ Comes with a lid cover, a straw and a straw brush

  • ◪ Applies with EN71 and ASTM-F96

  • ◪ Made by US FDA certified manufacturer

  • ◪ BPA free

  • Gently soothes sore gums
  • Textures stimulate touch
  • Bright and cheerful colors stimulate vision
  • Perfect size for little hands, easy to grip
  •   Round hollow body easy for baby to grasp.

  •   Made of food grade silicone by a US FDA certified manufacturer.

  •   BPA free, Phthalates free, lead free, safe to chow on.

  •   Freezer and dishwasher safe.


Bubs premium formulation with fish oil will help nutritionally support:

  • Comfortable gentle digestion
  • Baby’s immune system
  • Brain & eye development
  • Balanced nutrition 

Why do Mums - Choose - Goat formula even though it costs more?

  •  The protein profile in goat milk is similar to breast milk (significantly more so than cow’s milk).
  • Goat milk protein forms smaller finer curd making it much easier to digest and absorb, so it is a gentle solution for sensitive digestion.
  • Goat milk is rich in alpha-s2-casein, unlike cow’s milk which is high in alpha-s1-casein and known to cause allergic reactions in some babies. Hence it is a good alternative for bubs with cow milk protein allergens.
  • Goat milk is naturally rich in prebiotics and nucleotides. 
  • Goat milk is high in Epidermal Growth Factor (EGF) which promotes healthy gut and cell development.
  • Five doubled-sided photo cards teach animals, numbers, and colours 
  • Turn, press and click to practice fine motor skills
  • Snap and learn with a photo game, songs and more
  • For 1 years kids
  • Butterfly’s wigs are a removable book
  • Learn Butterfly’s life cycle
  • Meet Butterfly’s animal friends through fun phrases and songs
  • Pull Butterfly along and watch it’s antenna wobble along!
  • BPA free – a safe and secure product for you and your child.
  • Anti-slip bottom – prevents the plate from sliding easily on the dining table.
  • Holds – 520 ML / 17 OZ
  • Deep Bowl– perfect for puree and liquid food.
  • Bowlmade of PP and TPE plastic – made from premium materials.
  • TwistClick – with the smart lid you also have a food box for storage or outings.
  • Safe for microwave and dishwasher on the upper rack.
  • Suitable for your child from 6 months.
  • BPA-free – a safe and secure product for you and your baby.
  • Two sizes – 0–6 months and 6 months +.
  • Choose from several colours and designs.
  • Gentle to the skin thanks to the four air holes.
  • 100% soft silicone of the highest quality.
  • No-spill – Straw with integral no-spill silicone seal for your child’s active lifestyle.
  • The straw – is made of silicone with a soft, prestressed form. Available to buy separately.
  • Lid – opens and closes with a simple pull. Closes tightly and also acts as a handle.
  • BPA free – a safe and secure product for you and your child.
  • Dishwasher safe on the upper rack.
  • BPA free – a safe and secure product for you and your child.
  • PP plastic – made of premium polypropylene.
  • Mixer net – dissolves any lumps.
  • Anti-colic baby bottle – Twistshake’s flow system, TwistFlow, counteracts infant colic with its air valve and mixer net.
  • Smart container – prepare the meal at home in the convenient container. If you have two or more, you can stack them.
  • Extra-wide bottleneck – easy for you to clean and refill.
  • Ergonomically designed – grip-friendly for both babies and parents.
  • Available in several colours for you to choose – baby pink, baby blue, mint green, lavender, grey, white and black.
  • Anti-colic valve-ensures that your child enjoys his or her meal comfortably by preventing excess air from entering the baby’s sensitive stomach.
  • 2x silicon teat-produced from premium high quality super soft silicone
  • Flow sizes–Choose between our flow sizes: S (0+m) M (2+m), L (4+m) or Plus (6+m)
  • Meets the i-Size ECE R129/03 standard
  • Suitable forward facing from 100-150 cm utilizing 3-point vehicle belt with or without ISOFIX
  • Tri-Protect™ headrest offers security with three layers of protection inside the wings, including patented Intelli-Fit™ memory foam


  • Drying with effective designs
  • Perfect for drying bottles and accessories of all shapes and sizes
  • Easily hold up to 6 big baby bottles
  • Easy to assemble and disassemble for storage
  • Large capacity
  • Dishwasher safe
  • BPA Free

Teaches & Develops

  • 8 ways to explore
  • Play with Cody The Smart Cub
  • Camera fun
  • Light-up screen
  • Time and weather icons



Teaches & Develops

  • 8 Letter & Word activities
  • 8 Number & Shape activities
  • 4 Logic activities
  • 5 Animal & Food activities
  • 4 Music activities



• Baby will learn everything from A to Z!
• Black, white and bright patterns help with visual stimulation
• Easy to grasp with textured handle
• Small and lightweight toy for in the car 


*Hegen Teats are embossed with indicators to show the teat flow:
- 0 for Extra Slow Flow (0 months)
- 1 for Slow Flow (1-3 months)
- 2 for Medium Flow (3-6 months)
- 3 for Fast Flow (6 months and beyond)
- Y for Thick Feed (for thickened liquids)
*All Hegen teats only have one hole; flow rate of each teat is determined by the size of the hole

  •  Mimics The Mother’s Breast
  • Prevents Colic
  • Revolutionary One-Hand Closure
  • Easy Grip with our "Sqround" Bottle
  • Hassle-Free Cleaning
  • Ergonomically designed to maximize cleaning with minimal effort
  • gentle to any type of bottle materials.
  • can be used for all containers and bottles, wide or standard neck.
  • The extra-soft, removable TPE ribbed-tipped handle is specially made for cleaning teats and other hard to reach places ensuring cleanliness with minimal risks of damage.
  • fully steam and UV sterilisable.

MyFit is designed for children who are at least 2 years old, between 11.4 – 45.3kg and up to 137.1cm tall. 

It’s homologated according to the American Standard.